Anna Friend
The strategy is a word borrowed from military terminology, which reflects the skill and ability to find the right way to reaching your goals. The strategy defines ways for achieving the goals.Marketing Strategy is part of the strategy. Once chosen marketing strategy is valid for all time. It changes over time, according to market changes. The company can use the four marketing strategies: a strategy for competitive advantage, the strategy of market segmentation, the strategy of differentiating products and product positioning strategy. The Influencer agency uses the modern strategies to market the brand of its customers.
General information
Strategy competitive advantage
The strategy is based on the competitive advantage of the benefits of creating the company over the competition in the field of meeting the needs of consumers in the chosen target market. The company may start to have internal and external advantages over the contest. Internal benefits come from the enterprise itself and relate to the high quality and expertise, lower costs, sacrificing offers, etc. External benefits come from competition disadvantages, such as, e.g., Poor effectiveness and efficiency of competition, poor quality of products, profitability, etc. Once achieved competitive advantage must be maintained. Maintaining competitive advantage takes place by investing in their resources and expertise.
The strategy of market segmentation
The market consists of a significant number of consumers are a heterogeneous group and are distinguished by some characteristics – gender, age, occupation and so on. If customers are divided into groups according to certain characteristics, say that conducts market segmentation. Thus, market segmentation is the division of the market into smaller homogeneous parts that make up the group of consumers who are grouped according to certain criteria
The strategy of differentiation products
The strategy of differentiation products highlights the diversity of products. It is based on the differentiation of its products compared to similar competitive products. Product differentiation can be tangible and intangible. Substantial differentiation is based on the physical differences between the products – packaging, product design and so on. Intangible differentiation is done through psychological attributes – through advertising, branding, sales service, customer relations, etc.. The essence of differentiation is differentiation over the competition in what is important to consumers, but it may be some physical characteristics or emotional aspect that brings the product.
The strategy of positioning products
The positioning means to place the product occupies in a given market but determined the way in which he has seen consumers who make up the target market or market segment. Businesses that use multiple market segmentation strategy needs to take into account the positioning of the product in the minds of consumers each market segment separately. It is desirable that the positioning takes place from its intangible attributes such as brand and product image.
