Anna Friend
- digital marketing
- Marketing
- October 27, 2022
- 0 Comments
Solid Reasons Why Having Mobile-Friendly Website Is Necessary
You might be wondering if you need to optimize your website for mobile users. The answer is an emphatic “yes.” More and more people are using their smartphones and tablets to access the internet. You’re missing out on many potential customers if your website isn’t optimized for mobile devices. A website like Pittsburg Better Times has found the magic they got once they’d optimized their site. Apart from that, we’ve done some research and compiled several facts in this post. In it, you’ll learn some of the reasons why having a mobile-friendly website is so important. Keep reading to learn more.
Higher Traffic Compared to Other Devices
Did you know that over 60% of internet traffic comes from mobile devices? That number will only increase in the coming years as more and more people get smartphones and tablets. What this means for you is that if your website isn’t optimized for mobile devices, you’re missing out on a lot of potential customers. A study by ComScore found that people spend more time on their smartphones than on their computers.
This sets a clear point why having mobile-friendly website matters.
Better Brand Management
Apart from the potential increase in traffic, another benefit of having a mobile-friendly website is that it can help you better manage your brand. In today’s world, people are constantly connected to their devices. This means that they’re always looking for new content to consume. Suppose your website isn’t optimized for mobile devices. In that case, you’re missing a chance to connect with your audience and deliver your brand message. A mobile-friendly website will help you stay top of mind and ensure that your customers always have a positive experience when interacting with your brand.
Enhanced Conversion
Now that you’ve been convinced to have a mobile-friendly website let’s talk about how it can help you increase conversions. A study by Google found that 61% of users are more likely to buy from a mobile-friendly site. Another study found that 79% of people say they’re less likely to return to a website if it doesn’t work well on their mobile devices.
This just goes to show that if you want to increase conversions, you need to make sure your website is optimized for mobile devices.
Reduced Bounce Rate
Unlike desktop users, mobile users are more likely to leave a website if it’s not optimized for their devices. A study by Google found that the average bounce rate for mobile sites is 21.53%. This means that if your website isn’t optimized for mobile devices, you’re losing out on a lot of potential customers. So what does it mean? You must ensure your website loads quickly and is easy to navigate on a mobile device. If you can do that, you’ll see a decrease in your bounce rate and an increase in conversions.
A mobile-friendly website is essential for any business that wants to be successful in today’s world. With more and more people using their smartphones and tablets to access the internet, you can’t afford to miss out on potential customers. A mobile-friendly website will help you manage your brand, increase conversions, and reduce your bounce rate. If you’re not sure how to make your website mobile-friendly, SEO professionals can help.…
